Conceptual Framework for Understanding Mobile Commerce Applications

Sajeela Ashfaq Tago, Fida Hussain Chandio, Mohammad Saleem Chandio, Mohammad Sharif Abbasi, Hira Fatima Naqvi


For progressive development and dissemination of mobile commerce applications, the most important thing is the satisfaction and consolation of consumer. The theoretical model proposed in this study is based on revised technology acceptance model (TAM) that comprises of the distinct features from mobile commerce, electronic business and information systems domain. It helps to enlarge our comprehension of the application, implication, utility and usage of mobile commerce applications. The crucial and critical factors, as identified from the literature, incorporated in the proposed model are social influences, facilitating conditions, interface design, and experience. This work will be helpful for designers and developers of mobile commerce applications.

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