Three-Factor Theory from the Perspective of Incentive Process

Qu Jing, Chen Shuwen, Dr. Zulfiqar Haider Zaidi


This  paper first expounds  the Herzberg's breakthrough  cognition  of working  attitude, and then gives a short overview of the birth and  formation of the two-factor  theory, and points out the limitations of the two-factor theory. After that, the paper focuses on analyzing the limitations  of  the  division  of  factors  and  the  classification  of  factors  and  based  on  the proposed improvement ideas, a new reformative three-factor theory is proposed.

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