An Empirical Analysis Of Customer Satisfaction In The Restaurants Of Hyderabad

Dr. Aisha Bashir Shah, Dr. Maria Shaikhh, Mashooq Ali Khowaja

Abstract


This research paper identifies different variables that affect customer satisfaction in the restaurants of Hyderabad. This study identified 16 indicators of 3 variables, price, quality and service, for customer satisfaction. The research is based on quantitative methods and data was collected from 4 major restaurants, BAR-B-Q Tonight, Lamosh, Royal Taj and Mirchi 360. Questionnaires were designed to collect data from sample size of 80. By using random sampling method 20 samples were selected from each restaurant. The data was analyzed through correlation, ANOVA, and R square interpretations.


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Copyright (c) 2018 Dr. Aisha Bashir Shah, Dr. Maria Shaikhh, Mashooq Ali Khowaja

ISSN: 2521-456x (Online), ISSN:1726-0396(Print)

Copyright © University of Sindh, Jamshoro. 2017 All Rights Reserved.
Printing and Publication by: Sindh University Press.