Mobile Media In Pakistan: Examining The Characteristics Of News Alerts Consumers

Dr Bashir Memon, Faiza Otho

Abstract


Due to ever developing the latest technological tools the news and information environment has been changing in the world over. People now like news and information to be received by them individually, everywhere, and anytime, overcoming the geographic and time distance. Thus, this study investigates the consumption of news alerts received on a mobile phone in Pakistan. A cross-sectional quantitative survey was conducted, using a probability sampling technique, in an urban residential area. In this way, this study presents data about having Smartphone mobile sets, receiving and reading the news alerts on the mobile phone, and to know about the nature of the subscription of such mobile phone news alerts. That is to free or paid news alerts are preferred more and by whom.

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Copyright (c) 2017 Grassroots

ISSN: 2521-456x (Online), ISSN:1726-0396(Print)

Copyright © University of Sindh, Jamshoro. 2017 All Rights Reserved.
Printing and Publication by: Sindh University Press.