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University of Sindh
Journal of Information and Communication Technology (USJICT) Volume 1, Issue 1, October
2017 ISSN: 2521-5582 Website: http://sujo.usindh.edu.pk/index.php/USJICT/ © Published by University of
Sindh, Jamshoro. |
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(c
Conceptual Framework for understanding Mobile Commerce
Applications
Sajeela Ashfaque
Tago1, Fida Hussain Chandio1, Mohammed Saleem Chandio1,
Mohammad Sharif
Abbasi2,
Hira Fatima Naqvi1.
1Institute
Mathematics and Computer Science, University of Sindh Jamshoro, Pakistan
2Institute of Public Administration, University of Sindh, Jamshoro, Pakistan
[email protected], [email protected], [email protected],
[email protected], [email protected]
Abstract: For progressive development and
dissemination of mobile commerce applications, the most important thing is the
satisfaction and consolation of consumer. The theoretical model proposed in
this study is based on revised technology acceptance model (TAM) that comprises
of the distinct features from mobile commerce, electronic business and
information systems domain. It helps to enlarge our comprehension of the
application, implication, utility and usage of mobile commerce applications.
The crucial and critical factors, as identified from the literature,
incorporated in the proposed model are social influences, facilitating
conditions, interface design, and experience. This work will be helpful for
designers and developers of mobile commerce applications.
Keyword:
Mobile Commerce Acceptance, TAM, Technology Acceptance Model, Pakistan
I.
INTRODUCTION
In the domain of information and communications
technology sectors, the World Wide Web is one of the most characteristic advancements.
The www has been an easy medium to provide an immense variety of services, not
least, the ability to proceed out transactions and improve communications in
business (Clarke 2001). Mobile commerce insinuates to any transaction with
administrative value that is executed through mobile or wireless network. The
mobile commerce proceeds ahead at greater speed in present world. According to
Gartner, world wide mobile phone sales to consumers totalized 1.6 billion units
in 2010, a 31.8% increase from 2009; and the smart phone sales to consumers
were up 72.1% from 2009 and accounted for 19 % of total mobile phone sales in
2010.According to market researchers, worldwide sales of advances mobile phone
more than quadrupled from 119.7 million in 2007 to 481.3 million in 2011 and
supposed to enhance further to a sales volume of almost one billion devices by
2016(Strategy Analytics, 2011; Abbasi,2011) to a sales volume of almost one
billion devices. The advantages and profits and progressive impact of using mobile
commerce, efficiency, convenience limited selections, competitive praising,
rich information and diversity are well known. As a result, the achievements
and advances in mobile commerce, including adversity, shopping, investing, banking
and other online services (email, information seeking, etc.) have created a
diversified and broad field to connect with the mobile commerce in their daily
lives. The number of mobile commerce consumers has thus continued to increase.
Moreover, not enough consumers or user acceptance has long a hurdle to the
successful new information mechanisms the same time
mobile technologies and software are rapidly and widely developed for mobile
commerce; it is most necessary and important to have a better understand with
consumer’s acceptance make use of mobile commerce.
Consumer acceptance is one of the most basic
characteristics for successful development and dissemination of mobile commerce
applications. Mobile commerce has enhanced competition within business
organization; such that it has become quite difficult for organizations to
survive without introducing new amendments into the way they execute business.
This issue is prominently significant as with the enhanced business competition
the fame of World Wide Web and mobile devices acceptance and usage. Achieving
the loyalty of customers, a significant aim to gain the nature of the
competitions in the market. On the other hand, concerned and nearby benefits or
advantages to their creative innovative, invented technologies cannot be fully
observed until there systems are not fully realized. The TAM did not describe
what specific crucial factors from mobile commerce information domain and
incorporated into model. Understanding the necessities and demands of what
confides user’s mobile commerce acceptance can provide amazing management
insight into progressing effective policies and plans that will allow
enterprises to sustain competitive and hold their market, due to the distinct
characteristics of mobile commerce believe that it is significant to revise the
information systems acceptance theories and develop a new theoretical structure
and model that are more appropriate for mobile commerce an important objective
throughout is to develop a model capable of providing useful information to
mobile commerce practitioners. It will be useful the practitioners to
comprehend insights how to promote it to customers. Therefore, we accepted the
revised technology acceptance model that includes distinct features for
electronic commerce and information systems domains to increase our
understanding of mobile commerce acceptance and application. This research is
to comprise on study research gap by
empirically establishing model to explain the factors influences the
acceptance and usage of mobile
commerce in Pakistan. Thus, herein we report review on essential factors of
mobile commerce acceptance and usage; developing a research model based on
literature review.
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Copyright (c) 2017 Sajeela Ashfaq Tago
ISSN-E: 2523-1235, ISSN-P: 2521-5582
 Copyright © University of Sindh, Jamshoro. 2017 All Rights Reserved. Â
Printing and Publication by: Sindh University Press.Â
Journal Office, Institute of Information and Communication Technology,Â
University of Sindh, Jamshoro, Sindh, Pakistan. 76080Â
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