NEWSPAPER READING TREND AMONG STUDENTS AND THEIR INTEREST IN POLITICS: A CASE STUDY OF KARACHI UNIVERSITY, PAKISTAN

Dr. Badaruddin Soomro, Dr. Khalid Manzoor Butt, Dr. Sajjad, Sajjad Ali

Abstract


The aim of the present study was to explore the newspaper readership trend and politics interest particularly in studies duration among the students. For this study the researchers collected data through survey technique from tow universities of Sindh province, university of Karachi and university of Sindh. Questionnaire compriseing twenty questions was used for data collection, while simple random sample technique was used for the data collection. The researchers used SPSS for the data analysis to ensure impartiality in the findings of the study. The results of the study supported the objectives, and verified the assumptions of the present study. The study revealed that students of Karachi University reading trend are higher than University of Sindh. Among them the male proportion is higher than female students. The findings also disclosed that most of students of both universities were preferred to read daily Dawn as compared to other English newspapers, Khwahis is a local and Jang was chosen as better Urdu newspaper as compare to other Urdu press. The present study also unveiled that both KUS and SUS are in agreement that politics is given sufficient coverage in print media as well as most of the students of KUS and SUS approved that newspapers serve as a best source for political. The findings also explored that print media gives more coverage to academics than politics as well as majority of the students of KUS and SUS strongly support the students’ politics during studies. The results disclosed that majority of the students of both universities support the idea that academic issues could be solved through political pressure. It is also exposed that campus politics destroy the academic environment of the students.

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The Women - Annual Research Journal of Gender Studies is published annually by the Institute of Gender Studies, University of Sindh, Jamshoro, Pakistan.