Factors Influencing Acceptance of Mobile Learning by Higher Education Students in Pakistan

AIJAZ. A. ARAIN, Z. HUSSAIN, M. S. VIGHIO, W. H. RIZVI

Abstract


This study explores the impact of various factors on students' intention towards the acceptance of mobile learning (m-learning) technology. Use of extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model in the context of m-learning has been limited. This study explores its use and further refines UTAUT2 in the context of m-learning. A cross-sectional survey has been conducted in order to collect data from two universities of Pakistan. SmartPLS 3 and SPSS v.21 were used for investigating the data. The findings revealed that the behavioral intention regarding m-learning acceptance is positively influenced by performance expectancy, facilitating conditions, habit, hedonic motivation, ubiquity and personal innovativeness while effort expectancy has positive influence towards performance expectancy. Furthermore, the proposed conceptual model achieved acceptable fit and the hypothesized paths were valid. This study contributes in the m-learning and provides valuable insights to assess the acceptance of m-learning in the context of higher education institutes in Pakistan.


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